DARRYL FORDHAM

Liquid and Envy Portsmouth had struggled on bank holidays to compete with other venues in the local area to get custom. To combat this they wanted to re-brand their previous bank holiday identity to one which would entice more people to come and show off a very fun, unique atmosphere.

 

The event put on was a foam party in which, working along side a design agency and the clubs deputy manager, we produced a penguin character which we could build an identity around and get customers enthusiastic about the event. The external marketing produced was quirky and different to anything the club had done before.

 

Due to its popularity and fun appeal, the event tripled its customer following from previous branding and marketing strategy.

©DARRYL FORDHAM

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DARRYL FORDHAM

Liquid and Envy Portsmouth had struggled on bank holidays to compete with other venues in the local area to get custom. To combat this they wanted to re-brand their previous bank holiday identity to one which would entice more people to come and show off a very fun, unique atmosphere.

 

The event put on was a foam party in which, working along side a design agency and the clubs deputy manager, we produced a penguin character which we could build an identity around and get customers enthusiastic about the event. The external marketing produced was quirky and different to anything the club had done before.

 

Due to its popularity and fun appeal, the event tripled its customer following from previous branding and marketing strategy.

©DARRYL FORDHAM

LINKEDIN

TWITTER

©DARRYL FORDHAM

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